Color in Fashion

Date Added : October 22, 2012
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The Importance of Colour:

Colours have a demonstrable psychological effect. So, our automatic reaction to colours is so strong. The sight of red means warning and white mean simplicity and respective of title. Military uniforms are intentionally coloured to give the statement and impose authority. Colours are used in many ways to assert recognition because they are fairly easy to read and understand.

Not all colours are good for any individual because of different skin colour tones. The best way to find your personal skin colour is to ask a friend who can be objective about your situation. Your friend can "drape" you with big swatches of different colours. The most flattering colours are sometimes the good colours for you. Often, you will be surprised that the colour you like best is also the best colour for you.

Once you know your personal colour, practice by understanding their association with seasonable colours (spring, summer, winter, and fall). They can give a set of guidelines for flattering effect of your clothes. You will also be able to forecast colours for the next season.

List of popular colours and how our emotions respond:

§  BLACK – severe, mysterious, sophisticated, glum, depressing, deadly

§  BLUE – serene, calming, cool, quiet, sleepy, sad

§  BROWN – warm, earthly, drab

§  GRAY – well-informed, subtle, dignified, gloomy, cold

§  GREEN – fresh, successful, loving, greedy, restful, calm

§  HOT COLOURS – (ie. pink) wild, sensual, daring, flashy, vulgar

§  ORANGE – happy, cheerful, new, motivated, garish, warm

§  PINK – soft, innocent, delicate, feminine, delicious

§  RED – alert, warning, sexual, aggressive, energetic, cheerful, angry, vital, exciting

§  VIOLET – royal, ,rich, stately, passionate, subtle but sexy, impressive, alone

§  WHITE – clean, pure, young, safe, simple

§  YELLOW – Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive

NOTE: It is important to understand that color has three properties. These properties do not affect the meaning of colours unless their appearances have actually changed (ie. hot violet, frosted brown).


Colour Guidelines According to Seasons:

ü  Summer – Think clear, contrasting and bold colours.

ü  Fall – Think soft, cool, slightly-grayed colours.

ü  Spring – Think bright, fresh and lively colours.

ü  Winter – Think deep, dark and muted colours.